Magazine: Advertising Guide


“Marketing your business properly has to be the most overlooked aspect of running a small business. Many of us assume that, once we’re up and running, enough customers will naturally flock to our doors.

Whether you’re starting out in business or are a seasoned veteran of the business community, you need to pay serious attention to how you get your customers and how you’ll get more customers when these ones have gone.”

The above text is an excerpt from our handy guide to advertising, called The Good Guide to Advertising, which covers the following topics:

  • Why do I need to advertise?
  • How do I know what works best?
  • Which media to choose?

The aim of this booklet is to explore, without prejudice, some of the pros and cons of advertising across a wide range of media - including our own - so that you can assess each and decide which is the most suitable for your business.

SpotLight Advertising Guide

Click on the image to view the guide.